Pei Wei restaurant

Pei Wei fine-tunes look, menu and smartphone app

CMO Clay Dover reveals changes coming in July, including a dedicated test kitchen

Pei Wei Asian Diner LLC is honing its restaurant design, broadening its menu and planning a July debut of a new smartphone app with built-in ordering, payment and rewards, the company’s chief marketing officer told Nation’s Restaurant News.

The changes come as the privately owned, 222-unit fast-casual chain plans to open more than a dozen new restaurants this year, said Pei Wei CMO Clay Dover.

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