Parent of Charleys Philly Steak puts faith in new Asian concept

Parent of Charleys Philly Steak puts faith in new Asian concept

Gosh Enterprises is ramping up growth of Bibibop Asian Grill

Charley Shin, CEO of Gosh Enterprises, had been struggling for years to take the Charleys Philly Steak concept out of the malls where it had been known, and into more freestanding locations. So, one day in late 2012, when he was uncertain what to do, Shin got down on his knees and prayed.

Shin said that prayer yielded an answer: start a new concept. That idea ultimately resulted in the creation of Bibibop Asian Grill, a Korean-style fast-casual concept that serves made-to-order

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