Panera expects delivery at 15% of units by year end

Panera expects delivery at 15% of units by year end

CEO says bakery-café brand gets smarter in hiring, technology

As delivery sales continue to grow, Panera Bread Co. is honing how and who brings that channel to the customer, executives said Wednesday.

Leaders at the St. Louis-based fast-casual chain said delivery began organically out of its café-based large-order catering business, but founder and chairman Ron Shaich told analysts in the company’s third-quarter earnings call that delivery “ultimately be one of the most powerful channels in Panera's arsenal.”

“We believe Panera

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