Noodles & Company to focus on fresh ingredients, families

Noodles & Company to focus on fresh ingredients, families

Brand awareness is key to building sluggish sales, officials contend

Noodles & Company officials pledged to exit a sluggish cycle of weak sales trends with a marketing campaign to spotlight the brand’s cooked-to-order global flavors and the use of “real” artificial-free ingredients.

The Broomfield, Colo.-based fast-casual chain's stock price dipped nearly 20 percent Friday following the report Thursday of a disappointing second quarter. By midday, the stock price had moderated at $12.84, but it was well below the high of $28.02 seen over the

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