Menchie’s CEO to debut fast-casual pizza concept

Menchie’s CEO to debut fast-casual pizza concept

Amit Kleinberger’s MidiCi Neapolitan Pizza to open on May 9

Amit Kleinberger, CEO of frozen yogurt chain Menchie’s, plans to debut a new Neapolitan-style, fast-casual pizza concept in Los Angeles next month.

Dubbed MidiCi Neapolitan Pizza — MidiCi is pronounced mee-dee-chee — the first unit is scheduled to open on May 9 in the city’s Sherman Oaks neighborhood.

Kleinberger said MidiCi is designed to fill what he sees as a gap in the growing fast-casual pizza category for a more upscale Neapolitan brand.

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