Johnny Rockets launches new fast-casual concept

Johnny Rockets launches new fast-casual concept

Johnny’s Burger Factory targets Millennials with customization, new technologies

Johnny Rockets launched a new Millennial-focused fast-casual concept Wednesday called Johnny’s Burger Factory, which the company plans to grow as a sub-brand.

Located in about 1,000 square feet at the Walden Galleria mall in Buffalo, N.Y., the Johnny’s Burger Factory restaurant is the first of two company locations to open this year. The second is scheduled to open outside Syracuse, N.Y., in November.

The concept is designed to appeal to a new generation of

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