Former CPK cofounders Larry Flax left and Rick Rosenfield

Former CPK co-founders Larry Flax (left) and Rick Rosenfield

Former CPK co-founders to launch fast-casual pizza concept

Larry Flax and Rick Rosenfield will debut the brand next year.

The co-founders and former chief executives of California Pizza Kitchen are throwing their hats into the increasingly crowded fast-casual pizza niche.

Larry Flax and Rick Rosenfield said this week they are developing a new fast-casual pizza concept that’s scheduled to debut in Southern California next year.

They have yet to reveal the name of the concept and specific details, but the two former attorneys plan to take advantage of their deep relationship

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