Focus Brands International president outlines China re-entry

Focus Brands International president outlines China re-entry

Mike Shattuck says the company will ‘make sure we do China right this time.’

Atlanta-based Focus Brands recently reached a milestone of 400 international restaurants with its Auntie Anne’s chain, and the multiconcept franchisor plans even more aggressive international targets for the future.

Beyond developing key Asian markets like Thailand and entering countries like Israel, Indonesia and Guatemala, the biggest task on the company’s docket in the near term is re-entering China, where at one point it had 12 locations of Auntie Anne’s that eve

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