Dee Daa uses technology to capture authentic Thai flavors

Dee Daa uses technology to capture authentic Thai flavors

Fast-casual chain seeks to make the cuisine an everyday experience

There’s a lot to be said for local, seasonal produce, but if you’re trying to recreate dishes from your tropical childhood home on the other side of the planet, local ginger and basil don’t cut it.

That’s what Thai entrepreneur Mallika Sukjaro learned when she moved from Bangkok to New York City in 2003. She found that the food in the city’s many Thai restaurants didn’t measure up to what she could get at any street stall in her hometown. 

“But you only can work with i

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