Photo The Counter

Photo:: The Counter

The Counter to ramp up growth with fast-casual sister brand

Two formats offer flexibility for U.S., international expansion

The parent of full-service The Counter Custom Built Burgers and fast-casual sister concept Built Custom Burgers is poised for a new wave of growth, both domestic and international.

Craig Albert, co-CEO of the Culver City, Calif.-based The Counter said the availability of both a full- service and fast-casual variations on the brand has opened doors for developers to move into new territories.

The Counter is largely franchised. But the company has agreed to a joint ventu

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