Photo The Counter

Photo:: The Counter

The Counter to ramp up growth with fast-casual sister brand

Two formats offer flexibility for U.S., international expansion

The parent of full-service The Counter Custom Built Burgers and fast-casual sister concept Built Custom Burgers is poised for a new wave of growth, both domestic and international.

Craig Albert, co-CEO of the Culver City, Calif.-based The Counter said the availability of both a full- service and fast-casual variations on the brand has opened doors for developers to move into new territories.

The Counter is largely franchised. But the company has agreed to a joint ventu

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.