CMO Perspectives: Jeff Carl of Taco Bueno

CMO Perspectives: Jeff Carl of Taco Bueno

This interview is part of CMO Perspectives, presented by NRN in partnership with the National Restaurant Association’s Marketing Executives Group. The monthly feature explores how leading executives are navigating the ever-changing restaurant marketing landscape.

Living in Dallas, I am fortunate to have several Tex-Mex options to choose from at all hours of the day.  One of my favorite late-night taco places is Taco Bueno, just down the street.  

Jeff Carl has served as chief marketing officer of Taco Bueno Restaurants LP for the past two years. His responsibilities include brand positioning and marketing, plus menu management and pricing strategies.  

As a result of last year’s brand repositioning, followe

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