Living in Dallas, I am fortunate to have several Tex-Mex options to choose from at all hours of the day. One of my favorite late-night taco places is Taco Bueno, just down the street.
Jeff Carl has served as chief marketing officer of Taco Bueno Restaurants LP for the past two years. His responsibilities include brand positioning and marketing, plus menu management and pricing strategies.
As a result of last year’s brand repositioning, followe