Samantha Wasser

By Chloe co-creator: Brand to ‘grow better’ without namesake founder

Samantha Wasser discusses the vegan chain’s growth

ESquared Hospitality, backer of the vegan By Chloe chain, plans to continue expanding the six-unit brand after an arbitrator’s ruling that allowed the concept to terminate ties with “Cupcake Wars” chef and restaurant namesake Chloe Coscarelli.

Co-creator Samantha Wasser, of New York-based ESquared, which also owns the BLT Steak brand, told Nation’s Restaurant News last week that despite the ru

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.