Chipotle drops attempt to trademark ‘better burger’ Chipotle Mexican Grill

Chipotle drops attempt to trademark ‘better burger’

But that doesn’t mean potential burger-concept plan is dead

Chipotle Mexican Grill Inc. has abandoned its attempt to trademark the phrase “better burger,” but that doesn’t mean the chain is giving up on its exploration of a possible burger concept.

The Denver-based chain’s applications earlier this year to trademark both “better burger” and “betterburger” revealed a possible move into the burger space. At the time, Chris Arnold, Chipotle’s communications director,

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