dennys

Denny’s to open first UK restaurant

Chain announces latest international expansion via new social-media accounts

Denny’s Corp. is expanding to the United Kingdom, and the U.S.-based family dining chain took to social media to subtly pre-announce its arrival on the island nation.

The inaugural U.K. restaurant will open shortly after Christmas, a Denny’s representative confirmed. It will be located in Swansea, the second-largest city in Wales.

The Spartanburg, S.C., chain quietly launched three new U.K. social-media profiles — on Twitter, Facebook and Instagram, respectively — rather than issue a press release or announce the expansion on its main U.S. social-media accounts.

Though the official menu has yet to be released, when asked by a Twitter user if the U.K. menu will be the same as in the U.S, the U.K. Twitter account replied: “It will indeed.” 

A Denny’s representative said the company plans to release more details about the U.K. location at a later date.

Denny’s currently has more than 1,700 global restaurants with locations in Canada, Puerto Rico, Mexico, New Zealand, Honduras, Costa Rica, Dominican Republic, Honduras, the United Arab Emirates, Guam, Chile, Curaçao, Trinidad and Tobago and El Salvador.

President and CEO John Miller cited “expanding our global reach” as part of Denny’s “brand revitalization” in a statement accompanying the company’s second-quarter results in August. 

Denny’s swung a profit of $8.7 million during the quarter, in large part because of a rebranding effort that helped turn the company’s momentum via renovations and added locations.

Contact Dan Orlando at [email protected]

Follow him on Twitter: @danAMX

Correction: October 06, 2017
This article has been updated to clarify the company's timeline to release further details.
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish