Denny’s expects benefit from brand revitalization program

Denny’s expects benefit from brand revitalization program

Family-dining chain’s profit increased 16.6 percent in first quarter

Denny’s Corp. expects its brand revitalization program to benefit income for the rest of the year after reporting increased profit in the first quarter ended March 30, the company said Monday.

The Spartanburg, S.C.-based family-dining chain said first-quarter net income rose 16.6 percent, to $10 million, or 13 cents a share, from $8.5 million, or 10 cents a share, in the same quarter last year. Revenue rose 3.7 percent, to $124.6 million from $120.2 million in the prior-year p

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