Cracker Barrel tests regional pricing, implements new tech tools

Cracker Barrel tests regional pricing, implements new tech tools

Family-dining chain aims to boost check average, improve margins with new initiatives

Cracker Barrel Old Country Store Inc. is testing ways to increase guest check averages through regional pricing, while simultaneously trimming expenses with technology applications that improve operating margins.

Those were among new initiatives discussed in a conference call with analysts after the Lebanon, Tenn.-based family-dining company on Wednesday reported fourth quarter earnings.

Net income in the Aug. 1-ended fourth quarter rose 14.2 percent to $39.2 million,

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