Cracker Barrel healthful menu drives 1Q sales

Cracker Barrel healthful menu drives 1Q sales

Partial federal government shutdown slowed travel-related visits to chain

Cracker Barrel Old Country Store Inc. said this week it is seeing positive response to its new Wholesome Fixin’s menu, for which it shifted marketing dollars into its Nov. 1-ended first quarter and promoted in a brand-building initiative.

The Lebanon, Tenn.-based company, which in late August added 10 health-oriented offerings across its breakfast, lunch and dinner dayparts, moved full-year marketing dollars into the first quarter to ramp up promotion of the new Wholesome Fixin&

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