Applebees restaurant

Applebee’s poised for ‘game-changing’ brand reinvention

IHOP may soon offer delivery by third-party service, parent company says

Applebee’s is preparing a “game-changing” brand reinvention this year, while sister brand IHOP may soon offer delivery, parent company DineEquity Inc. said Thursday.

Details of the new initiatives were not fully revealed in a call with analysts following first-quarter earnings from the Glendale, Calif.-based operator. But Julia Stewart, DineEquity chairman and CEO, said the moves would reverse the downward sales trajectory at Applebee’s and build on momentum

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish