Applebees restaurant

Applebee’s poised for ‘game-changing’ brand reinvention

IHOP may soon offer delivery by third-party service, parent company says

Applebee’s is preparing a “game-changing” brand reinvention this year, while sister brand IHOP may soon offer delivery, parent company DineEquity Inc. said Thursday.

Details of the new initiatives were not fully revealed in a call with analysts following first-quarter earnings from the Glendale, Calif.-based operator. But Julia Stewart, DineEquity chairman and CEO, said the moves would reverse the downward sales trajectory at Applebee’s and build on momentum

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