Zoup!, the Southfield, Mich.-based soup concept, has always avoided fast growth. It has 81 locations, and its plans are to grow with the right type of franchisees, in areas where it already has a presence.
“We’re continuing to do what works well for us,” said Eric Ersher, co-founder and CEO of the fast-casual concept. “We are not one of those super-fast-growth companies. We are almost 17 years since we founded Zoup! We want to continue our very deliberate