Simit + Smith aims to popularize Turkish bread

Simit + Smith aims to popularize Turkish bread

Growing chain introduced simit, a bagel-like bread from the Balkans, to New York City

A group of Turkish investors is hoping to make simit, a favorite bread of the Balkans, the trendiest starch in New York City.

The group, led by Istanbul-based restaurant management company Yemekhane, has opened two locations of Simit + Smith, featuring the bread in its traditional bagel-like ring shape, as well as in loaves suitable for making sandwiches. The first location, which also will serve as a commissary for future restaurants, opened in November in the suburb of Clif

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