La Madeleine Courtesy of La Madeleine

La Madeleine hopes re-franchising spurs growth

Bakery-café chain plans to refranchise most company locations

La Madeleine French Country Café wants to grow faster. So it plans to operate fewer locations.

The Dallas-based bakery-café chain, owned by Le Duff America Inc., plans to refranchise more than half of its company-owned locations. Its goal is to spur the chain’s growth, by selling markets to large-scale operators.

“We believe this is the right formula,” Olivier Poirot, CEO of Le Duff America, said in an interview with Nation’s Restaurant Ne

Correction: March 15, 2017
A previous version of this story incorrectly labeled Brioche Doree as a Groupe Le Duff acquisition. The company developed the concept. A previous version of this story misstated the number of locations La Madeleine has. There are 86 units.

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Contact: Desiree Torres [email protected]

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