Growth Chains: Mi Cocina

Growth Chains: Mi Cocina

Upscale Tex-Mex concept plans gradual, targeted East Coast expansion

While M Crowd Restaurant Group Inc. of Dallas has spent the last 22 years expanding its Mi Cocina polished-casual Tex-Mex concept chiefly around the Dallas marketplace, it has now begun to branch out on the East Coast.

Mi Cocina — which translates from Spanish as “my kitchen” — opened in Atlanta in November, and executives planned to open the 22nd location in Chevy Chase, Md., in early May.

“Mi Cocina is more upscale Mexican,” said

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Contact: Desiree Torres [email protected]

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