Maoz Vegetarian
Falafel-centric Maoz Vegetarian offers a number of toppings for its menu items, allowing guests to customize their salads and sandwiches.

Growth Chains: Maoz Vegetarian

European chain targets U.S. growth with focus on healthful menu, customization

While many U.S. chains harbor hopes of expanding their reach internationally, Maoz Vegetarian, a fast-casual concept that got its start overseas, is now pursuing a strategy of growth in the States.

The chain’s inaugural store debuted in Amsterdam in 1991. Over time Maoz added other units in Nijmegen and Leiden in the Netherlands, as well as in Paris; London; and Barcelona, Spain. Then, officials made the decision to focus exclusively on growth in the United States.

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Contact: Desiree Torres [email protected]

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