Asian Box seeks growth in challenging fast-casual segment

Asian Box seeks growth in challenging fast-casual segment

CEO Frank Klein outlines the chain’s plans, challenges to expansion

Restaurateur and foodservice consultant Frank Klein co-founded Asian Box in 2012 after identifying a need that wasn’t being fulfilled.

With its cooked-to-order, highly customizable menu, the San Francisco-based fast-casual brand, which Nation’s Restaurant News named a Breakout Brand in 2013, seeks to provide healthful, efficient Asian cuisine at a price point of under $10, including a beverage. It’s a model that none of its competi

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