Wetzel’s Pretzels puts animated twist on menu boards

Wetzel’s Pretzels puts animated twist on menu boards

Snack brand to roll out animated bakers on new digital screens systemwide

Wetzel’s Pretzels LLC has put its “Wetzel Men” baker characters to work as the stars of new animated menu boards, which the company is rolling out systemwide.

Pasadena, Calif.-based Wetzel’s, which has 275 mostly mall-based units in the United States, debuted the new 12-foot-wide, 27-inch-tall animated boards in November at its Downtown Disney District location at Disneyland in Anaheim, Calif.

Every five minutes, cartoon-like Wetzel baker characters pull back the curta

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