Study: Baskin-Robbins, LongHorn Steakhouse ads most effective of 2014

Study: Baskin-Robbins, LongHorn Steakhouse ads most effective of 2014

Both brands lead respective segment categories, Ace Metrix finds

Baskin-Robbins and LongHorn Steakhouse had the most effective television ads in 2014 in the quick-service and casual-dining categories, respectively, according to a study released Wednesday by marketing analytics firm Ace Metrix.

Named “Brands of the Year” in their respective segments among 20 video advertising categories, the ads for both Baskin-Robbins and LongHorn Steakhouse tapped into consumers’ “sense of desire,” Ace Metrix said.

That’s no surprise for a restaura

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