unicorn frappuccino Courtesy of Starbucks

Starbucks eyes more innovation after Unicorn Frappuccino success

“We have a lot more coming,” executive chairman Howard Schultz says

Consumers apparently like their color-changing drinks.

Starbucks Corp.’s Unicorn Frappuccino was a short-lived product with a big impact. The bright blue and purple drink, which changed colors and flavors with a stir, apparently sold well in the few days it was available in April, while generating the Instagram and Facebook posts the company sought.

The drink “drove significa

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Contact: Desiree Torres [email protected]

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