five guys

Restaurant Menu Watch: Five Guys tests customizable milkshakes

NRN senior food editor Bret Thorn breaks down what you should be watching in the industry this week. Connect with him on the latest marketing trends and news at [email protected] and @foodwriterdiary. RELATED: • Consumers like options with frozen desserts • Chains aim for summer sales with frozen drinks and treats • Beverage Trends at NRN.com

Five Guys Burgers and Fries is testing customizable milkshakes at select locations.

Starting with a vanilla shake, guests can add up to 10 items, including salted caramel, malted milk, strawberries, bananas, chocolate, coffee, peanut butter, cherries and Oreo cookies. But one mix-in really got the media’s attention: Bacon.

Of course, bacon. Why wouldn’t Five Guys let people put crumb

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