Marble Slab, Maggie Moo’s change pricing to boost sales

Marble Slab, Maggie Moo’s change pricing to boost sales

Sister ice cream concepts address declining customer satisfaction, sales

Sister ice cream concepts Marble Slab Creamery and Maggie Moo’s have shifted their pricing structure to allow for unlimited mix-ins at a fixed price.

To help boost sales, the company asked franchisees of the more than 500 Marble Slab Creamery and Maggie Moo’s units to reduce their prices to between $2.99 and $5.99, depending on the size, for a treat with unlimited mix-ins. At the same time, the company trained staff to modulate the amount of each mix-in depending on how ma

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