Dairy Queen

Dairy Queen will open its first Manhtattan location this spring

Frozen-treat chains prepare to serve pent-up demand

Executives from Dairy Queen and Rita’s Italian Ice discuss growth plans as winter begins to thaw.

Much has been made of the negative effect severe winter weather has had on sales and traffic at quick-service restaurants this year, but chains like Dairy Queen and Rita’s Italian Ice are focusing on the other side of that equation as they prepare ambitious plans for growth and menu development for the spring and summer.

“It will be nice to kick off the season serving a lot of pent-up demand,” said Troy Bader, chief operating officer of Minneapolis-based Dairy Qu

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