Friendly’s names Randy Davis CMO

Friendly’s names Randy Davis CMO

Davis was previously chief concept officer of Family Life Success

Friendly’s Ice Cream LLC announced it appointed Randy Davis as chief marketing officer.

Davis replaces Brad Schiff, who left the company. Davis officially assumed the role on August 25 and reports to chief executive John Maguire.

“Randy is an outstanding addition to our leadership team, and we know that the depth and diversity of his professional experience is exactly what we need to lead our marketing efforts into the future,” Maguire said, in a press release.


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