Culver’s targets younger customers via Instagram

Culver’s targets younger customers via Instagram

Latest social media campaign features 15-second parody videos

In a bid to engage younger potential customers without overt advertising, limited-service burger chain Culver's is casting Instagram in a more prominent role in its social media strategy with 15-second animated parodies of classic movie and television shows.

David Stidham, vice president of marketing at the Prairie du Sac, Wis.-based  Culver Franchising System Inc., said its “Culver’s Community Theatre” Instagram campaign includes animated parodies of such

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