Consumers, restaurants embrace hot chocolate

Consumers, restaurants embrace hot chocolate

The beverage has become increasingly popular on quick-service and fine-dining menus

A decade ago Jacques Torres couldn't give away hot chocolate. The French-born chef, now known as "Mr. Chocolate," stood outside of his year-old chocolate shop in Brooklyn, N.Y., with sample cups of the steaming liquid chocolate, and no one wanted it.

"People said, 'Hot chocolate is for kids,'" explained Torres. "It took a long time to make people aware."

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