2014 Second 100: Why Menchie's Frozen Yogurt is the No. 10 fastest-growing chain

2014 Second 100: Why Menchie's Frozen Yogurt is the No. 10 fastest-growing chain

This is part of Nation’s Restaurant News’ annual Second 100 report, a proprietary census ranking restaurant brands Nos. 101-200 by U.S. systemwide sales and other data. This special report focuses on a smaller, more growth-oriented universe than the Top 100 report. 

The story of Encino, Calif.-based Menchie’s Frozen Yogurt’s ascent into the Second 100 universe of restaurant brands is one of rapid franchise growth. The brand followed up a 32.7-percent increase in U.S. systemwide sales in the Preceding Year with 18.6-percent growth in its Latest Year, based on the strength of its franchisees opening 142 locations the past two fiscal years. The brand’s double-digit declines in estimated sales per unit, or ESPU, do show a slight dilutiv

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