Wingstop adds online ordering after successful pilot

Wingstop adds online ordering after successful pilot

News

RICHARDSON Texas The Wingstop chicken wing chain is rolling out an online ordering system after a 120-store test in which the average online sale was roughly double the typical in-store transaction, the franchisor said.

The company said the new technology also supports a catering initiative and is tied to the chain's email marketing efforts.

Beyond contributing to higher sales, the online ordering system also "creates real operational time efficienc

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish