Wingstop adds online ordering after successful pilot

Wingstop adds online ordering after successful pilot


RICHARDSON Texas The Wingstop chicken wing chain is rolling out an online ordering system after a 120-store test in which the average online sale was roughly double the typical in-store transaction, the franchisor said.

The company said the new technology also supports a catering initiative and is tied to the chain's email marketing efforts.

Beyond contributing to higher sales, the online ordering system also "creates real operational time efficienc

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