Wing Zone weaves festival win into online marketing

Wing Zone weaves festival win into online marketing

The co-founders of Atlanta-based Wing Zone went to this year’s Buffalo Wing Festival and got a lot more than just a lousy T-shirt. In fact, Matt Friedman and Adam Scott went to the annual event in Buffalo, N.Y., to be enshrined in the festival’s Hall of Flame. Their 100-unit chain also left with first-place honors in the festival’s “creative sweet” category and a third-place finish in the hot-sauce category.

Friedman and Scott spread the word of Wing Zone’s achievements at

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