Webinar: Social media works best when restaurants keep it simple

Restaurant chains hoping to capitalize on the “social” aspect of social media need to target the right interactions online and avoid doing too much, said two marketing executives during “The Rules of Customer Engagement: Using Social Media to Leverage Brand Advocates,” a webinar presented by Empathica.

The Tuesday presentation by the customer experience management firm, with U.S. offices based in Alpharetta, Ga., discussed best practices from two client brands,

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