About a dozen U.S. restaurant chains were represented on a trade mission to India April 11-15, organized by the U.S. Commercial Service and led by Assistant Commerce Secretary Nicole Lamb-Hale. It was the first trade mission to India focused exclusively on franchises, and representatives from the American companies met with between five and 10 potential franchisees in each of the three Indian cities they visited.
Starting in the commercial capital of Mumbai on India’s west coast
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