Tumbleweed’s sales spike after CEO vows to field complaints personally

Tumbleweed’s sales spike after CEO vows to field complaints personally

LOUISVILLE KY. —If double-digit increases in same-store sales are any indication, 59-unit Tumble-weed Southwest Grill is finding success in its new twist on relationship building: chief executive Terry Smith’s televised vow to respond personally to all customer complaints and suggestions.

The tactic seems to be working. Comparable-store sales have risen nearly 13 percent since Smith began appearing in TV spots in Janu

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