Timing is everything: Web ordering boosts restaurants’ appeal

Timing is everything: Web ordering boosts restaurants’ appeal

A few days ago I discovered there is a stopwatch application on my computer, and on a whim I started timing how long it took me to finish various small tasks. Those included filling an ice tray, feeding my cats, and making a delivery order from a local restaurant. That last one really impressed me, because I ordered through one of the mass online-ordering websites that services New York, and the whole process took fewer than eight seconds.

The last time I placed a delivery order by

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