Technomic: Raise prices but create value

Soaring commodity prices and downward pressure on traffic are forcing restaurant chains of all sizes and segments to raise prices this year.

However, executives on a pricing strategy panel at Technomic Inc.’s Restaurant Trends & Directions Conference said brands can minimize the attention paid to price increases by creating value all over their menus.

“If [guests] don’t notice, they can’t care,” said Lane Cardwell, president of Scotts

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.