Technomic: Do more for consumers who want to spend less

DALLAS —The way to today’s consumers’ hearts is through their wallets, and recognizing and responding to changes in consumer spending habits is vital to success, a representative from research firm Technomic advised restaurateurs last month.

“Conspicuous consumption is out,” said Technomic’s Kevin Higar. “It’s chic to be cheap.” —The way to today’s consumers’ hearts is through