Target, reward, repeat

Target, reward, repeat

Most, if not all, operators would agree that restaurants thrive on repeat business from core customers. But the most common way to address the need for that kind of traffic — the loyalty program — takes all kinds of forms unique to each restaurant or chain.

At a breakout session at MUFSO 2011, executives from Garden Fresh Restaurant Corp., Genghis Grill, La Madeline and Red Robin Gourmet Burgers shared insights into what led to their loyalty programs and what makes t

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