Survey explores industry’s online audience

When consumers ask themselves the question, “Where am I going to eat out today?” more of them are finding answers on social media sites.

According to a new online survey from market research firm The NPD Group, sites such as Facebook, Groupon and LocalEats are wielding a powerful influence on consumers’ dining-out decisions, connecting them with brands, inspiring them to try new concepts and getting them to spend more money per visit.

According to the NPD dat

All access premium subscription

Why Upgrade your account?

NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.

Questions about your account or how to access content?
Contact: Desiree Torres

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.