Survey: Buzz turns negative for QSR chains

Americans may be dealing with one of the hottest summers in recent memory, but they’ve cooled in their perceptions of the nation’s three largest burger chains, according to new data from market research agency YouGov and its measure of public perception, BrandIndex.

Quick-service restaurant chains, especially the largest brands like McDonald’s, Burger King and Wendy’s, have recently been accused by numerous consumer or activist groups of offering unhealthful foo

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