Super fans: Restaurants capitalize on sports fever

Super fans: Restaurants capitalize on sports fever

News

Americans love their sports— from college football to major league baseball, NASCAR and any number of other spectator activities, all of which draw exuberant and extremely loyal fan bases. Today's restaurants are tapping into that national obsession through such initiatives as sports sponsorships and in-house sports marketing endeavors.

"You've seen an increase in the acceptance of sports marketing as a powerful vehicle for brands to utilize," noted Eric Wright, vice

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish