Study: QSR is hot with Hispanic consumers

Study: QSR is hot with Hispanic consumers

Quick-service restaurants have an opportunity to capitalize on Hispanic customers who tend to visit brands in the segment more often and spend more per transaction compared when with other demographic groups, according to a new study from Univision Communications Inc.

The Hispanic-focused media company partnered with research firm Burke Inc. to conduct a poll of 1,250 Hispanics and an equal number of non-Hispanic consumers about their habits and attitudes toward quick-service restauran

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