Study: Mixed results in customer satisfaction

ANN ARBOR MICH. —Customer satisfaction with the average quick-service meal failed to grow in the past year, and most leading brands lag the sector’s overall rating, according to a closely watched annual study from the University of Michigan.

Whatever increases were posted among the 10 QSR brands analyzed in the study were driven mainly by low pricing and not by improved quality, potentially signifying difficulties in converting guest contentment into

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