Study: Engaged customers give chains an edge

Study: Engaged customers give chains an edge

PHILADELPHIA —Casual-dining chains that have highly engaged customers also have engaged employees and financially outperform competitors that fail to make emotional connections with customers, according to a recent study by PeopleMetrics, a research firm that tracks consumers, employees and consumer markets.

PeopleMetrics surveyed 1,250 customers on their experiences at restaurants owned by nine publicly traded

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish