Stoney River, Fazoli’s tap new agency of record to broaden their brands and bring in fresh fans

Stoney River, Fazoli’s tap new agency of record to broaden their brands and bring in fresh fans

NASHVILLE TENN. Starbucks has been forced to undertake. —It’s a struggle for a restaurant brand to remain relevant to consumers, and an ad agency here suggests operators start thinking differently about what a brand really is to avoid the same type of damage control

“We used to think of brands as very static things that never changed,” said Jamie Dunham, chief pl

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish